Buderus Trade Show


Trade show projects


The ISH in Frankfurt is the leading international trade fair for the industry. Buderus is present here every two years as one of the European market leaders - with a gigantic 2500 sqm booth. For a trade fair of this size, you need diverse content - in which Laterna Magica has always been significantly involved.


Various films, touch applications, product animations, explanatory films and loops were created for a total of five major ISH appearances and many smaller regional trade fairs.

All important campaign films for the brand were always conceived for the ISH trade fairs and implemented by us.

The Challenge

Plenty. diverse. and fast.

The ISH appearance is a prestige project for Buderus, where we implement exciting new ideas every year. Widescreen formats, 360° feeds, touch animations, social media content, etc....

Since we usually had little time for the productions, planning, organization, coordination and project management were important factors to have a great result at the trade show in the end.

Our solution

Consistent brand management for years

Our guiding principle is to convey the DNA of the brand. Always new, always surprising - but clearly Buderus at its core. Visual language and storytelling follow the tonality of the brand. At the same time, the appearance was visually modernized and further developed again and again.

CD elements interpreted in a cinematic way.

Buderus uses a strong, stringent design. We interpreted these elements again and again on film to achieve an absolutely coherent appearance of campaign, architecture and moving image.

The result

Trade Show Content,

that decisively shapes the entire brand.

Campaign film 2023 "The future needs doers"

Novelty film 2023

Novelty film 2021

Campaign film 2019 "Shaping the future together"

Film for a kick-off event distributed on different screens,
synchronized with LED light installations.

Touchscreens with interactive animations

Animations and educational videos

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